An idea begins from a spark, an inspiration. This is akin to the soil in the ground, the water in the air, the sun in the sky. This spark allows a idea to form, taking inspiration from a previous idea or thought, like a plant sprouting from the ground, eventually bearing fruit. This is a raw idea, fresh from the spark, from the vine. It is then fermented, expanding flavours and tones, strengthening acidity and sweetness, adding complexity and novelty, turning solid to liquid.The idea has now had time to ferment, discarding many unnecessary and fallacious pieces and placing newer, revised additions where the old once sat. Next, this still raw, fermented mix is distilled, purifying the (now) liquid as a whole, and finely tuning the taste to a elegant and refined sip. Small bumps and holes unfiltered from the fermentation process are now smoothed out. There are no rough edges. The idea is nearly complete, with minor touches remaining. The idea will go through this process many times to achieve near completion. Lastly, the liquid goes through a curation. The final touches are added. After being approved, it is organized and bottled. Packaged appropriately and shipped out. All the pieces of the idea fit together seamlessly and all aspects of the idea are fully realized and utilized in explaining the composition and prospects. The idea’s full potential is shown, and flows beautifully. The drink is complete, and ready for consumption. The idea is complete, and ready for practical use. They have completed their journey.